Edward de Bono urges you to 'Think! Before it's Too Late'

01/07/2009

How we think, why we think that way and how, using simple techniques, we can think better - by the world famous creative thinking guru

• Edward de Bono is the pre-eminent expert on the concept of creative thought

• De Bono’s ground-breaking research and innovative teachings have been widely adopted in both the academic and business worlds

• A consistent bestseller, de Bono has over 2 million books in print

• Think! offers a powerful and timely message for all those looking to enhance their personal creativity

The world is full of problems and conflicts. So why can we not solve them?

 

According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four...

 

De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.

 

De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

 

 

Think! is published on 2nd July 2009, RRP £12.99

 

 

Mature Times has 10 copies of the book to give away. For the chance to win a copy, just answer the following question.

 

 

Edward de Bono was born in Malta - what is the capital city of Malta?

 

Competition closes 27th July 2009