Blogs
Why can't my 93 year old mother FaceTime her practice nurse?
- Wednesday, 27 March 2013
You need some cash; you pop to a machine in the high street, poke your card into the slot and instantly they know who you are and how much money you’ve got and they give you some of it.
Take a flight; go online, figure out the time that suits you, book it, print out the ticket, go to the airport, get another ticket from a machine, park the car, check yourself in – job done. Go shopping? Pick up your own groceries and use the self-checkout.
Suddenly, bank clerks, travel agents, parking attendants and checkout assistants are as useful as lamplighters and watchwinders. What happened?
Why do older women consumers feel so alienated by the marketing industry?
- Tuesday, 26 March 2013
“Just because I’m over 60 nobody wants to sell me anything anymore.” Germaine Greer
Older female consumers are saying that the advertising industry doesn’t talk to them, or address their aspirations, needs and concerns. In fact they say 95% of advertising ignores or sidelines them.
It’s quite usual for any generation to be somewhat out of step with the next. Marketing departments are usually staffed with the next generation, so it’s natural for creatives to think in their own generation’s way. That’s not to say that empathy for any customer group can’t be taught or learned, it just needs a little thought at the research and briefing stage – nothing new there then!
Remember the story of the Three Bears
- Tuesday, 20 November 2012
“Well, of course, we all die in the end. That is really the only certainty.”
So the young retired get on with their frantic social lives, their foreign retirements, bridge classes, and walking groups.. before ‘the inevitable’ catches up with them.
There was a time when hand-to-mouth the hunter gatherer fed, lived and slept wherever he or she could, dying when the food ran out or the cold was too great.
Hip Op Blog - the joys of the pre-op assessment
- Tuesday, 02 October 2012
My next instalment of the hip op experience was the pre-operative assessment, which was I was reliably informed would take about an hour by the Orthopaedic Access Team.
I arrived at the hospital on time on a wet and exceptionally windy day only to be told that the consultant was going to be over an hour late, which completely threw my meticulous timing. As usual the dominoes were all lined up for the day.
I had the dog in the car, as I was on my way to work with him, and had only expected to be about an hour, so was already anxious about how long I would be there and how he would cope.
My suggestions for our community space
- Tuesday, 25 September 2012
Hammerson is making proposals for "a new shopping and leisure destination that regenerates the whole town centre and not just part of it". I went to talk to the small team present in North End last week to answer our questions.
I was relieved to see it is not just another Westfield, but a much wider concept than a marble-floored mall lined with chain stores.
The aim is to connect the various parts of Croydon with wide avenues leading from Wellesley Road into North End, providing a much-needed connection.
Why not give it a go?
- Wednesday, 12 September 2012
This is such a happy time! It is so amazing, every day, to see pictures of extraordinary achievements, men hopping up to the high jump and leaping 1 metre 74, an armless archer hitting the bulls eye, blind people playing football.
Well, we can try to maintain the momentum and stretch our own (diminishing) capacities.
Hip Op Blog - this shouldn't be happening to me!
- Tuesday, 10 July 2012
I first found out that I had a problem with what I thought was a muscular pain in my leg.
I'd be walking along and suddenly experience a searing pain up the front of my leg jolting me in to stopping instantly.
I rubbed muscle strain linament on the leg, went for a massage, and consulted my osteopath and all were convinced the pain was muscle strain.
Nature is red in tooth and claw
- Tuesday, 29 May 2012
I hope many of you have been enjoying following the fortunes of Neil Fletcher’s blue tit family on our website over the last couple of weeks.
These nestbox cameras can give you a wonderful window into the lives of wildlife that share our space and provide you with your very own Springwatch experience. This simple and relatively inexpensive technology has opened up a whole new world for many people.
Trust is something we should be able to take for granted, but when trust is abused it can be devastating!!!
- Wednesday, 29 February 2012
In our most recent blog we said that a quarter of a million people aged 66 and above will suffer abuse. Statistics are important, but people remember stories.
In this blog we tell you about Jim, who came to Age Concern Cardiff and the Vale, worried that his landlord had sent him a rent arrears letter.
